Erik Mora, RICP®, co-founded Freedom Partners in August 2017. Most recently, Erik was the Chief Marketing Officer and Director of Advisor Services for Integrated Wealth Management from 2014 to 2017. During his tenure at IWM, he successfully rebranded the company, created and automated their “Your Life. Integrated” client experience, and helped recruit and transition nearly $1 billion of new assets to the firm. Erik’s responsibilities at Freedom Partners (FP) is to work with FP’s partner advisory firms on their strategic marketing, brand development and to act as their day-to-day business and marketing consultant. Erik’s activities focus on driving revenue, increasing AUM, and overall business efficiency for FP’s partner advisors.

Erik’s long-standing career in financial services began in 1997. From 1999-2014, Erik served as an external wholesaler. As a wholesaler, his approach emphasized on being a retirement specialist to financial advisors. Over the course of his 16-year wholesaling career he raised well over a billion dollars working with Transamerica
Capital, Hartford Life, Sun Life and Lincoln Financial. Erik has a Retirement Income Certified Professional designation. He currently resides in Ladera Ranch, CA with his wife and three children. He is actively involved in youth sports and was a ‘Big Brother’ with Big Brothers Big Sisters Orange County from 2006-2015.