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PRESS RELEASE
Lockton Affinity Acquires Freedom Partners

Press Release

September 2021

The acquisition precedes a unique program designed for RIAs and independent financial advisors.

 

Overland Park, KS— Lockton Affinity, one of the nation’s leading program administrators, has acquired Freedom Partners to expand their client service offering to include back-office services for RIAs and independent advisors. This acquisition is part of a larger strategic vision to fully support Registered Investment Advisors (RIAs), financial advisors and other financial professionals.

Lockton Affinity’s Director of Corporate Development, Martin Wilson, facilitated the acquisition.

“Lockton Affinity understands the massive opportunity that exists in the financial services sector, especially in the RIA and independent financial advisor space. We are excited about this acquisition as we are relying on Freedom Partners to help lead our RIA initiative to expand our footprint in the financial advice industry.”

Freedom Partners co-founders, Erik Mora and Ryan Delaney, believe this partnership will bring a comprehensive business solution to the marketplace, as one does not currently exist for RIAs and financial advisors.

“We are passionate about helping RIAs and financial advisors. We have seen firsthand the fragmented business advice and services that RIAs can receive and the inefficiencies and costs it can create. This partnership is the first step in creating a unique, comprehensive business offering under the Lockton Affinity brand that will provide business protection solutions, end-client solutions and back-office services. We feel this new offering will raise the bar of what to expect from service partners, and it is exactly what RIAs and independent advisors want and need."

Interested parties can learn more by contacting:

 

About Lockton Affinity: Lockton Affinity, an affiliate of Lockton Companies, was formed in 1987 to meet the dynamic, specialized insurance needs of affinity groups, non-profits, associations and franchises. Today, Lockton Affinity is one of the nation’s leading program administrators, serving a wide array of industries ranging from small business, financial institutions and franchise businesses to fraternal organizations and common-cause groups.

About Freedom Partners: The Freedom Partners mission is to be the premier back-office service provider for financial advisory firms by increasing revenue, reducing costs, and increasing enterprise value. Freedom Partners A-Z back-office support is delivered by a team of professionals with long-standing careers in financial services that have successfully built and run an RIA and have experienced the full life cycle of a firm. Additionally, the Freedom Partners co-founders have transitioned approximately $1.3 billion of assets from wirehouse firms since 2014. Freedom Partners currently has roughly $1.9 billion of assets under contract.